If you’re a fan of the nostalgia of the 60s, 70s, or 80s, you’ll be happy to know that retro design is still around! Since its comeback in 2019, retro design trends have influenced many design professions, popping up everywhere from graphic design, interior design, and pop culture.
Companies, artists, and designers embrace retro design with open arms, seeing what is familiar and nostalgic through a modern lens. Even the biggest brands in the world like Nike, Pepsi and Gucci have incorporated the retro design into their advertising campaigns. The resurgence of retro style has completely exploded over the past year. Here are some typical styles of this trend.
Inspiration from the 60s
The 1960s were a major turning point for graphic design, a decade filled with bright colors and versatile textures.
Although it first appeared in the late 1950s, Pop Art continued to thrive in the 1960s, appearing everywhere, from advertising, in comic books to fine art.
Op Art (short for Optical Art: Optical Art/Visual Art) is an abstract art style that exploits the optical illusion of cognitive processes. That is to say, viewers can see in Op Art hidden images, movements, or the feeling that three-dimensional space is bulging and curving… which is just an arrangement on a static two-dimensional surface.
Op Art exists to deceive the eyes. The retina is susceptible to light and color. Op Art artists create optical illusions by alternating high-contrast colors (most commonly black and white) with the same repetition of curved or straight patterns. The contrast will cause great visual confusion, which the viewer must pay a lot of attention to distinguishing between the main and secondary components.
Positive spaces and negative spaces both play an important and equal role in an Op Artwork. Op Art cannot be created when these two positive/negative components are not intertwined or are missing.
Bold, bright and beautiful. Bright colors have become a new source of inspiration for many designers. Nowadays, bright color palettes are often used in graphic design, UI design.
Inspiration from the 70s
It seems the ’70s is still heavily influenced by the ’60s. This exciting decade is all about bell-bottoms, disco and funk. This decade’s style flaunts bold colors, thick lines, floral patterns, and curvy fonts in terms of design.
Simple Shapes & Bold Colors
In contrast to the frills style, 1970s design introduced simple, flat shapes, often arranged into repeating patterns and used as backgrounds in fashion design and home decor. This trend is back in vogue this year and, as you can see in so many 70s-inspired brands, packaging and designs.
While the 1960s brought some stylistic changes to typography, it wasn’t until the 70s that the Free Typography Trend started. With the advent of Letraset typesetting and Visual Graphics PhotoTypositor, typefaces became more innovative and varied, from flowery freestyle strokes with curly ends and rounded edges to bubble-like shapes. and neon sign-inspired lines. Breaking with traditional typography conventions, this style is becoming increasingly popular, especially in advertising, memes, and personal branding.
Hippie Patterns & Motifs
Hippie originates from people who are thought to be weird, unusual, out of the ordinary. Hippie fashion style is considered the reigning period of Art Deco design style, bringing something liberal and free, sometimes wild and mysterious. When you see people dressed strangely, different from everyone else, they are pursuing the Hippie style. This costume we can see most clearly in musicians, rock singers, unground…
Hippie and disco make a big impact in the visual world. And these prints are back in fashion this year! They feature a variety of iconic patterns, textures and themes of the decade’s style.
Inspiration from the 80s
Vibrant colors, crazy textures – there’s no denying that the ’80s were an eye-catching era. An explosive decade of technology, the 1980s saw bright neon colors, futuristic fonts, angular patterns, and an explosion of pop culture, all of which influenced the growth development of a much more rebellious design style than we have seen in the past. Now, 30 years later, the ’80s aesthetic is everywhere, from posters and music flyers to TV shows and catwalks.
Movies, music, games, TV shows – Pop Art had a great influence on the design trends of the 80s. Pop Art has a far-reaching influence in many fields such as fine art, advertising, fashion, and interior decoration. This style carries in itself a breakthrough and explosive. The decorative items of unknown function, improvised arrangement, rich colors… bring freshness and dynamism. And there is absolutely no room for dullness, monotony. It is transient, effective, and highly economical, youthful, liberal, daring, witty, humorous.
Neon & Cyberpunk
One of the most iconic styles of the 1980s, Neon was used everywhere – from posters and album covers to video games. And it has become very popular in recent times, we can easily come across designs that use neon colors to create accents and attraction. The 80s Cyberpunk trend has also made a strong comeback this year. Originating in the 60s, Cyberpunk became famous in the 80s through the movie Blade Runner. Currently, the famous cyberpunk game has successfully applied this color style and achieved great popularity.
Tropical & 80s Deco
Throughout the ’80s, tropical trends – images like coconut trees, sunsets, neon lights and pastel colors – were booming. Expressed in the hearts of movie posters, album covers, clothing and home decorations, designers began to express themselves through colors, flowers and distinctive angular shapes that embody tropical style color.
Often associated with pastels and tropical motifs, 80s Deco was also a popular design trend, often featuring bright neon colors, drop shadows, sans-serif fonts, and corners and lines curved.
The Memphis style is one of the most recognizable design styles. It is known for its bright neon, primary and pastel colors, geometric shapes, and bold, repeating patterns. The style is experiencing a resurgence in graphic design and illustration.
Memphis with a whole that uses clear geometric motifs, mixes different materials, coordinates contrasting, clearly contrasting color blocks and those things combine randomly and irregularly. This design style has proved that, from the old ones, you can still make a difference.