The average lifespan of a website is three years. That’s why it’s so important to keep up with web design trends. And design elements – such as colors and typography – need to be updated more often. You need to make small tweaks to your design today, so your design won’t be out of date tomorrow.
This guide will help you make a plan for choosing the right design, incorporating some of the latest trends for 2022.
Heroes Banner section has text only
When you don’t have the perfect image or video, beautiful typography can be the perfect substitute. This design trend focuses on great typography pairs and sets to help push designs forward. With just text and blocks of color in the hero banner area, this area can instantly capture customers’ attention. You can add CTA buttons so customers can navigate to the main content and encourage them to take action.
At the other end of the design, the spectrum is cinematic-style homepages. It contains stories, videos and more. This design style makes users feel like they are part of the video and immersed in the video scene. Other elements – from text to navigation – are often minimalistic and fit in the corners of the screen to make room for the video. Here’s another thing many of these projects have in common: They also use movie effects, such as slow-motion, textures, or other effects that often give a video a unique feel or film.
Light / Dark Mode
The ability to switch between dark mode and light mode is useful for users. Users love controlling the core visual base of a website or app, and most phones allow this. Adding a dark mode toggle to your website enhances the user experience. Remember that going from black to white or vice versa is not enough for light and dark modes. Your design diagram should contain palettes for both modes.
Modern split screen
Split-screen design is an emerging and continuing trend…and growing. The great thing about modern split screens is that they provide more interaction and encourage interaction. Split-screen layouts divide the screen into two or more vertical sections, helping designers create a new experience to showcase two or more products, messages, or calls to action.
Sometimes, what makes a design interesting is what you can’t see. The offscreen element trend promotes this idea with motion graphics, text, or other elements that appear to move right off the screen. Motion can occur on it either as a result of hover or scroll interactions. The great thing about this trend is that it encourages website visitors to look at the design and stay longer on your site. Conversely, if the move takes too long or is too fast, the message may be lost. So this trend works best with simple elements that are easy to understand.
Experiment with Typefaces New
Different, fun and unique typefaces can take a design to the next level. With more and more projects focusing on typography, experimenting with new typefaces and styles is essential to making a difference. You might see shapes and lines you wouldn’t expect, 3D fonts, animations or colors, and it feels quite different. The font works best for large homepages, main headers. They are generally not suitable for textual content or blocks of content.
Overlapping Design Elements
Every design element doesn’t have to have its blocks. They are stackable. Overlapping design elements create depth and dimension and provide an eye-tracking path from a component to the next in design projects. Here’s how to keep up with this design trend: You must create and layer elements so that everything is still readable and “collapse” in a way that maintains readability on mobile devices. Otherwise, the trend could go sideways quickly.
A clear homepage can help motivate users to explore the rest of your design. Minimalist design, especially for homepages, is a trending style. Options range from a flat background with text like the above example to a photo or video homepage with almost no navigation and only a headline. Minimalism in this style removes almost everything from the design. The trendy interface is streamlined and clean, but you need to take risks as such a design will have too few interaction options.
Outline typeface and color fill
Trends have typeface duos with and without interactive features. For example, the website above uses colored text as the hover state to notify the user that the element is clickable – outline fonts for non-clickable elements. The result is very interesting and creates a fun text effect that you can use in various ways. Plus, font pairing is easy because you’re using the same font in two different ways.